The fruit of Panasonic’s award-winning picture performance heritage is found inside each Panasonic VIERA LCD TV in the shape of the unique V-real 3 (for HD) and V-real PRO 3 (for full HD) collection of leading-edge imaging technologies. Panasonic takes a holistic approach to both R&D and picture performance and therefore V-real technology* covers the three major components of a TV: the Processors, Drivers, and actual Display Panels themselves. All are developed in-house and in-tandem to ensure that every single device and component is optimised to work together delivering uncompromising picture quality.